Ron had a successful twenty -year auto racing career up and down the East coast, including his most thrilling win as the surprise victor of the 1981 Talladega 500 during only his 11th Winston Cup start, which helped win him that seasons “Rookie of the Year” title.
In 1986 Ron Bouchard opened his first car dealership, The Honda Store, in his home town of Fitchburg. He and Paula built their business up to six franchises including Nissan, Kia, Honda, Chrysler, Dodge, Ram and Acura.
Ron Bouchard’s Auto Stores have now been proudly family owned and operated for over 30 years. We’ve built our reputation in and around Central Massachusetts by adhering to our customer first approach. Ron always said “At our dealership, you are more than a customer, you are our reputation!” We strive to build lifelong business relationships with our clients.
Today Ron Bouchard’s Auto Stores offer new and quality pre-owned vehicle sales, parts, and service at state of the art facilities. Available at three convenient locations! Fitchburg on Route 2A, Lancaster along Route 2 (minutes from 190 & 495) and Auburn along Route 290 (minutes from Worcester.)
I was born in Fitchburg, and currently reside in Ashburnham, MA. I attended St. Bernard’s of Fitchburg. I have been part of Ron Bouchard’s Auto Stores since it’s inception in 1986, and before. I worked as a machinist at the age of 14; and also worked at the family furniture moving company for several years. I then rebuilt and machined engines from 1982-1987.
To succeed in any business the customer ALWAYS comes first. To be better than the other guy, you must be prepared to outwork them! My Dad taught me that.
Outside my career, I was a race car driver from age 18 to 27. I has a successful career at local short tracks. In my spare time I love golf, and play as much as time allows. I’m married with two children, a son Tim and daughter Emily.
I grew up in Central MA, attending Ayer High School and Fitchburg State University. I’ve been with Ron Bouchard’s Auto Stores since February 2005. I began as part of the sales team, and have had the pleasure of growing my role here as the company grew. I’ve held many positions over the years including Sales Consultant, Internet Sales Manager, Kia Sales Manager, BDC Director, and now Marketing Director. My background in advertising and graphic design helped me evolve into the position I hold today.
I found pride working in the automotive industry when I realized that, aside from a home, this is one of the biggest purchases a consumer can make. If we can assist someone through their purchase, giving them a pleasant experience and helping them find the right vehicle, than we have done our job well. This ideology aligns perfectly with the Bouchard family’s customer first philosophy. I am proud to work for a company that truly puts customer satisfaction above all else. That is the formula for long term success.
Outside work I enjoy spending time with my family, traveling, hiking, yoga, snowboarding, live music, dancing, and relaxing on the beach.
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Ron Bouchard Chrysler Dodge RAM 42.586733,