Staff

  • Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    (978) 860-3995
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    Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    Ron had a successful twenty -year auto racing career up and down the East coast, including his most thrilling win as the surprise victor of the 1981 Talladega 500 during only his 11th Winston Cup start, which helped win him that seasons “Rookie of the Year” title.

    In 1986 Ron Bouchard opened his first car dealership, The Honda Store, in his home town of Fitchburg. He and Paula built their business up to six franchises including Nissan, Kia, Honda, Chrysler, Dodge, Ram and Acura.

    Ron Bouchard’s Auto Stores have now been proudly family owned and operated for over 30 years. We’ve built our reputation in and around Central Massachusetts by adhering to our customer first approach. Ron always said “At our dealership, you are more than a customer, you are our reputation!” We strive to build lifelong business relationships with our clients.

    Today Ron Bouchard’s Auto Stores offer new and quality pre-owned vehicle sales, parts, and service at state of the art facilities. Available at three convenient locations! Fitchburg on Route 2A, Lancaster along Route 2 (minutes from 190 & 495) and Auburn along Route 290 (minutes from Worcester.)

  • Rob Bouchard

    Rob Bouchard

    General Manager

    (978) 860-3929
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    Rob Bouchard

    Rob Bouchard

    General Manager

    I was born in Fitchburg, and currently reside in Ashburnham, MA. I attended St. Bernard’s of Fitchburg. I have been part of Ron Bouchard’s Auto Stores since it’s inception in 1986, and before. I worked as a machinist at the age of 14; and also worked at the family furniture moving company for several years. I then rebuilt and machined engines from 1982-1987.

    To succeed in any business the customer ALWAYS comes first. To be better than the other guy, you must be prepared to outwork them! My Dad taught me that.

    Outside my career, I was a race car driver from age 18 to 27. I has a successful career at local short tracks. In my spare time I love golf, and play as much as time allows. I’m married with two children, a son Tim and daughter Emily.

  • Bill Hunter

    Bill Hunter

    General Sales Manager

    (978) 345-1800
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    Bill Hunter

    Bill Hunter

    General Sales Manager

  • Alicia Walsh

    Alicia Walsh

    Sales Manager

    (978) 345-1800
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    Alicia Walsh

    Alicia Walsh

    Sales Manager

  • Sarah Handy

    Sarah Handy

    Business Manager

    (978) 345-1800
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    Sarah Handy

    Sarah Handy

    Business Manager

    I joined the team at Ron Bouchard’s Auto Stores in 2018, but I have been in the car business since I was 18 years old. I have been doing sales since 2002. I believe in treating everyone with respect, and how you want to be treated.

    I recently moved back to Massachusetts from Jacksonville, NC where I worked at a Mitsubishi and Hyundai dealership.

  • Char FitzGerald

    Char FitzGerald

    Used Car Sales Director

    (978) 860-3972
    Char FitzGerald

    Char FitzGerald

    Used Car Sales Director

  • Bree Schpero

    Bree Schpero

    Marketing Director

    (978) 860-3977
    Email Me More info
    Bree Schpero

    Bree Schpero

    Marketing Director

    I grew up in Central MA, attending Ayer High School and Fitchburg State University. I’ve been with Ron Bouchard’s Auto Stores since February 2005. I began as part of the sales team, and have had the pleasure of growing my role here as the company grew. I’ve held many positions over the years including Sales Consultant, Internet Sales Manager, Kia Sales Manager, BDC Director, and now Marketing Director. My background in advertising and graphic design helped me evolve into the position I hold today.

    I found pride working in the automotive industry when I realized that, aside from a home, this is one of the biggest purchases a consumer can make. If we can assist someone through their purchase, giving them a pleasant experience and helping them find the right vehicle, than we have done our job well. This ideology aligns perfectly with the Bouchard family’s customer first philosophy. I am proud to work for a company that truly puts customer satisfaction above all else. That is the formula for long term success.

    Outside work I enjoy spending time with my family, traveling, hiking, yoga, snowboarding, live music, dancing, and relaxing on the beach.

  • Mike Ciccolini

    Mike Ciccolini

    Sales Consultant

    (978) 345-1800
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    Mike Ciccolini

    Mike Ciccolini

    Sales Consultant

  • Ashley Wirta

    Ashley Wirta

    Internet Sales Consultant

    (978) 345-1800
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    Ashley Wirta

    Ashley Wirta

    Internet Sales Consultant

  • Connor Hogan

    Connor Hogan

    Assistant Used Car Director

    (978) 345-1800
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    Connor Hogan

    Connor Hogan

    Assistant Used Car Director

  • Chiara LaClair

    Chiara LaClair

    Service Manager

    (978) 345-1800
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    Chiara LaClair

    Chiara LaClair

    Service Manager

    Hi! I’m Chiara. I graduated from Monty Tech Automotive in 2001, and have worked for Ron Bouchard’s since January 2000. I love working here and feel like it’s my home away from home!

    I am married to my best friend, and have two wonderful children. We love camping, fishing, 4-wheeling, watching football (Go Pats!) and anything we get to do to spend time together.

  • Kevin Provencial

    Kevin Provencial

    Parts Manager

    (978) 345-1800
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    Kevin Provencial

    Kevin Provencial

    Parts Manager

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Contact Us

978-345-1800

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288 Lunenburg St • Fitchburg, MA 01420

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Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7:30am-6pm

Ron Bouchard Chrysler Dodge RAM 42.586733, -71.776306.